My target audience will be people who listen to and enjoy heavy metal and rock music, however they will be a wide variety of sub genres of metal music inside the magazine so my target audience won't be generalised. I hope to aim my target audience at teenagers, preferably aged 16-18 as I fit in with this age bracket so I should be able to appeal to people my own age a lot more effectively. I want to focus on new rock songs/bands instead of oldies (such an Bon Jovi or AC/DC) so therefore my magazine will probably attract a younger audience. I want to aim my magazine at both males and females equally, however I suspect that my magazine will be aimed more at males just because of the genre I have chosen. I can counterattack this however by choosing to use an equal amount of fully girl (or mixed girl and boy) and fully boy bands throughout the magazine.
I asked my target audience what they would expect to find inside a rock music magazine in order to help me decide what features to use;
"I would expect there to be a lot of pictures, including live and non-live, and information such as tour dates, interviews, and perhaps a few fan mails." Ash.
" most rock magazines would probably contain interviews with bands, advertisements of bands, upcoming gigs, how to get tickets for them, introducing people to smaller bands etc.." Lewis.
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