L - Language (what does each of my products need to contain?)
- Each product needs a masthead which needs to be short and memorable. The masthead should be conventionally placed at the top left corner of the magazine cover and should be a relatively large size. Font styles and colours should be carefully chosen in order to represent the magazine in a unique way in which can be easily recognised. The fonts and colours in which I use should also represent my target audience and genre and should be chosen to convey the way in which I want my magazine to be represented.
- I need to clearly specify the left third of the page by placing the majority of my articles on that side of the magazine. This is important as, when placed on a shelf, the left third is the side of the magazine which is shown to the audience; therefore it is used as a device to anchor the readers in.
- I need to use around four cover lines on the front cover of my magazine in order to interest the reader; I want to make sure that all my cover lines are conventionally over exaggerated so that I will be able to gather a larger number of people towards my magazine. Each cover line will highlight the main articles within the magazine.
- I will use a sell line (like a slogan) beneath my mast head in order to either summarise what my magazine is about, or to promote it positively (by using a fact such as 'best music mag in the UK!'.
- I will conventionally place a bar code at the bottom right of the page - making sure it is not easily noticeable and in a very small size - to make my magazine seem more professional.
- I will place the dateline below the masthead (which is how it is conventionally placed) as this links to the masthead as it shows when the magazine was released.
- I will use tellers underneath all of my cover lines in order to explain briefly what each article is about. I will make sure that all my tellers have the most interesting bits of information in order to attract my audience and make them want to read on.
- I aim to use at least one kicker (though I don't want to use too many as that isn't convention when it comes to magazines) in one of the tellers which will automaticall 'kick' the audience to that page. This can be useful as, if they have not already bought the magazine, they will automatically read this article as the page number is shown, and if they decide that it was a good story they will probably generalise the magazine and think all the stories are good, thus buying the magazine.
- I could also use a skyline so that I can highlight a few of the topics that will be inside my magazine. This is an effective idea as the audience will read the skyline and, if the topics appeal to them, they will buy the magazine.
- I aim to use at least one flash on both the splash (front cover) and the contens page as this is often seen in magazines. It will also be a good way to emphasise what my target audience is by using advertisements which fit my chosen genre.
- I will make sure I use anchorage next to my main image on the front cover to give the picture a meaning and to highlight one of my main articles.
- I will use a consistent colour scheme throughout the whole of my magazine (preferably using around 3 colours) to make my magazine look professional and to make sure all the contents used blend together.
- I will make sure I use at least four images in all of my products altogether and all of the images will be taken and edited by myself.
I - Institution
I decided that I would not want to work for another publisher and I would want my magazine to be my own individual creation and not featured as an extra within another magazine, but rather produced seperately and sold seperately. I would probably have my own company as well instead of working for another. My magazine would probably fit in with a lot of other magazines instead of having it's own gap in the music industry as it will be aimed at teens (16-18) and will be a rock/heavy metal music magazine.
I - Ideology
I want my magazine to represent rock and roll is a positive manner; a lot of the time people commonly represent rock and roll with drugs and promiscuous sex, and I do not want my magazine to represent this as I don't see that as a positive label and seeing as my target audience will be teenagers, I don't want my magazine to be telling them that this kind of lifestyle is how they should live. I want my magazine to contain a lot about music but also have an element of gossip within the magazine (this will help my magazine to attract females as a music magazine - especially about rock - would typically attract the male population more) for example, I could have interviews and also contain information on band break-ups etc. The ideology for each magazine differs depending on the genre of the magazine, and seeing as my magazine genre is rock, the ideology of my magazine will be based on how rock is stereotypically shown. For example, I will choose certain images, pictures, fonts, colours, articles etc. carefully chosen based on my genre, this is my ideology.
A - Audience
The target audience in which my magazine will be aimed at will be teenagers aged 16-18; this is because seeing as I am in the age range myself, it will be easier for me to appeal to that taregt audience as I know what they like. I aim to equally attract both males and females towards my magazine, however I suspect that because of the colours and font choices I will need to use for my genre, my magazine will inevitably attract males more than females. My magazine will feature news about rock/ heavy metal music, so it appeals to a specefic audience; those who enjoy that kind of music. I am hoping to attract more females towards my magazine by featuring band gossip and insider information which should, hopefully, appeal to my female audience. For those who aren't interested in reading about band gossip I will appeal to them by having factual information such as tour dates and top 20 songs etc. My target audience will not be limited to once place (for example, people who just live in Hull or go to a certain college such as Wyke) but rather will be available to all of the UK. Seeing as I will be writing in English, I wouldn't produce my magazine for an audience who live in a country whose primary language is not English.
R - Representation
I want my magazine to be represented positively and to possible represent rock music in a way in which is hasn't really been represented before (most of the time, people assosciate rock with drugs and promiscious sex, however I won't be sticking to that stereotypical view of rock.) I want to be able to assosciate heavy metal and rock music without having any stereotypes attached, such as 'emo' or 'mosher' as I want people to be able to understand how the music featured in the magazine doesn't necessarily mean that the person who listens to it needs to be assosciated with a label. A lot of people who don't listen to this music would categorize it as 'just screaming' or something similar, however I hope my magazine will represent the real heartfelt lyrics behind this genre of music, and I hope to show that it is actually meaningful and demonstrate the reason as to why so many people are becoming increasingly interested in this music. By representing my chosen genre of music positively, I also do not intend to represent other music genre negatively, but rather just hope to make the concept of heavy metal music more understandable.
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