The first way in which I would promote my magazine online would be to create a website dedicated to my magazine which would give information about the magazine such as release dates for issues, prices, editors/journalists names and topics covered. I would post images of the magazine onto the website, and perhaps post a tease article to show the readers what’s in store. On my website I would create the option to sign up and subscribe to the magazine for free; this would benefit both me and my audience as I could notify my readers when the next issue is due/ information about the magazine via email, but I could also keep track of how many subscribers I had for the magazine. I would also create a page in which feedback could be given in order to help me improve certain aspects of my magazine – for example, I could find out what bands to feature in an issue due to popular demand. To begin with, I would not publish my magazine online as my fan base would be very small and this would encourage any followers to look online rather than buy the magazine, however if my fan base began very large, I may expand it by publishing free issues onto the website; this is another reason why a ‘tease page/article’ may be useful – to anchor the readers in.
Another way I could promote my magazine would be to sponsor other music magazines following my genre online – therefore they would post an image of my magazine and a website link, so anybody on the website for the magazine I was sponsoring (for example Kerrang website) would automatically see that my magazine was similar and hopefully check it out. I could also ask websites to advertise my magazine – I would choose websites which my target audience would go onto, for example teenagers would probably use social networking sites like Facebook and Twitter often, so I would try to advertise my magazine there.
Another way to advertise my magazine could be to do a brief advertisement for the website or the actual magazine and place it on the beginning of videos – for example, when you watch a video online on the BBC website, they often have a short (around 30-60 seconds) advertisement before their video, this could be a place for my advertisement. I would choose websites such as the BBC because of popular dramas such as Eastenders, Coronation Street etc., MTV seeing as that website it aimed at teens, and perhaps a music website (if they contain music videos as well as the song being available) such as Grooveshark, which teenagers used constantly during school/college as it was available to listen to music on the school/college intranet. The advertisement would firstly show an image of my magazine and then briefly explain what the magazine is about/contains and give little teasers in order to persuade my target audience to buy the magazine. The advertisement would show a link to my website regardless of whether it was advertising the website specifically or not.
Perhaps if I was going to expand this idea, I could make the advertisement available to pass on through phones – this was very popular a few years back, where rather disgusting videos were created and passed on, however I would use this idea in a positive way. It would also be a very good way to advertise my magazine as it could be easily passed on to friends.
I could use different types of digital technology to further advertise my magazine; for example I could create an app which links directly to my website for my magazine. This would be effective as it would be a quick way to access the website, thus my audience will be more likely to use it. The app would be free for several reasons including the fact that my target audience (teenagers) would not be able to/ not want to pay for an app, the website would not contain any articles (unless a tease one is used) so it would be unfair to make them pay, and also because the website does not cost anything to view or subscribe, so it would be stupid to make the app cost something when they could go onto the internet and view the website for free there. It would also benefit me to create an app seeing as it is popular amongst my target audience (teenagers) to have an iPod/iPhone therefore the app would be an effective way of advertising.
I could also promote my magazine using non digital techniques such as using billboards, posters, flyers etc. These I could hang up in hotspots for my target audience – for example, the Welly club is a popular hangout for teenagers who are interested in rock music; this is exactly my target audience. I would also put a lot of posters up in town as teenagers go there several times a week.
If I was going to be more creative, I could create wristbands which could have my magazine website written on then; it was rather popular a few years back for teenagers to be wearing rubber wristbands with multiple sayings written on them.
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