Wednesday, 19 October 2011

Evaluate three magazine covers


The magazine uses a masthead which is in large, bold font; the colour contrasting with the background - this is used so that the masthead stands out and creates a sense of uniqueness about the magazine. It also make the magazine distinguishable. It typically follows conventions by being placed in the top left corner of the page.

Underneath the masthead are the date and issue number of the magazine; this is good to use as it makes the magazine seem a lot more realistic.

As you can see, almost all the cover lines are on the left side of the page - this is known as the left third. The left third is important to use as, when magazines are stacked on shelves, this is the side that is viewed to the public; having all stories shown here will anchor the audience in.

Each cover line has it’s own brief teller; this is to tempt the reader and give them a little bit of information about the story so they will want to read more.

The producer has used an image of a student on the front cover; this is effective as it fit’s the genre and ideology of the magazine. The image is a reasonable size and reflects the feeling of happiness as the student is smiling - this instantly creates a good atmosphere/reputation for the magazine.

There is a slight colour scheme within this magazine cover - or splash as it is referred to - however it isn’t completely decided upon. There are obvious themes of white and blue - this is good as, once you see some write text, you instantly read the other white texts. This is an effective way of linking stories or concepts together. The student pictured is wearing black, and so is the text below her, so it’s easy to distinguish that the main story is about her.

The headline ‘All work and NO Play’ can be used as an example of a screamer as the producer has used certain effects such as different colours, italic, and bold writing to make the headline ‘scream’ out at the audience.

What I did notice is that there are no flashes (adverts) used on this magazine cover, which is unusual for a magazine cover.


The masthead here would be ‘college’; it follows the typical magazine convention as it is placed at the top left corner of the page. The publisher has used big, bold font in a bright colour for the masthead in order to attract attention. Using a masthead is important because it gives the magazine a unique twist and makes it distinguishable. The masthead has been placed behind all other objects – it is the second layer on the magazine; this is a good technique because it wouldn’t look as professional if the masthead was placed above the image of the student.

The masthead of the magazine would be ‘College’; it doesn’t really follow typical magazine conventions because it is positioned in the centre of the page rather than in the top left corner. As you will see, it follows the standard colour scheme. The reason this magazine uses a mast head is so that, not only will the audience be able to identify and recognise the magazine in future reference, but also it gives the magazine a sense of independency and makes the magazine more unique.
As you can see, the colour scheme focuses mainly on brown, green, and white. This is effective because once you see the masthead – which is green – your eyes are automatically directed to all other green items on the page; this makes you notice the grass in the background. This is key as it sets the scene in the picture. Both texts saying ‘2009’ are white; this is good because you instantly notice both and it emphasises the point that the college magazine features the class of 2009.

Underneath the masthead is the issue number and the date of publication; this really makes the magazine look professional and realistic. The date and issue number follows the general magazine convention because they are in small prints and follows the colour scheme; especially the masthead.

There is only one image on this magazine which is the background image, and to be honest, it doesn’t really look like a college. Normally magazines will always have an image of a person on the front that links to the main article featured in the magazine. The good thing about the image, however, is that it does fit the colour scheme.
There are only three cover lines on the splash (whole magazine) and neither of them have any tellers, these are important to use as it lets the audience know what the story is about; if you don’t know what it’s about you aren’t likely to read it. All the cover lines have been placed together which makes the magazine design look clumpy and cluttered.

The main colour scheme used on this magazine is red and black; the main text that the publisher wants you to focus on is in red, the rest in black. The barcode is also red and black. Using a colour scheme is effective as it looks more professional to use less colours and it also draws your attention to other information; for example, you read the masthead then your brain automatically looks for other red items on the page – you instantly read the word Greek, and, consequently, read what the story is about. Also, there are a few black items in the background which helps to relate the text with the background image.

There are several cover lines on the magazine cover – for example, “Spice up your resume’ – which have been used in order to briefly explain other articles inside the magazine in order to promote the magazine and anchor the reader in. The cover lines follow the colour scheme of the magazine which is effective as it links all the articles together.

Underneath all the cover lines are tellers; these are sub headers that explain in more detail what the story in the cover line is about. Tellers are used to supply more information about the story in an attempt to interested the reader and get them to buy the magazine.
There is a barcode placed conventionally at the bottom of the magazine cover; this is good to use as it makes the magazine seem more realistic.
The image has followed conventions by being placed in the centre of the page in a rather large size. The producer has used an image of a student which is good as it fits the concept of the magazine.  The student has been shown as feeling the emotion of happiness which is good as it represents the college in a positive way.

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